Luxury Morocco Tours: What You Get and What It Costs

"Luxury" is used loosely in Morocco. On our tours it means one specific thing: the top of three accommodation levels, on a private route planned at an easier pace. This page sets out what that changes and what it costs.

Inside a luxury desert tent with beds, rugs and lamps

What does luxury change on a Morocco tour?

It changes where you sleep and how fast you travel. The vehicle is private, the driver stays with you and the route can be customised at every level, so those are not luxury extras.

Standard or comfort level compared with luxury
Part of the tripStandard or comfortLuxury
City staysA simple or mid-range riad or hotelA luxury riad or hotel, chosen by Best Morocco Travel for your dates
Desert campA tent in the dunes, sometimes with shared bathroomsA larger tent with proper beds and a private bathroom
VehiclePrivate and air-conditioned, sized to your groupThe same. Tell us if you want a particular type of vehicle and we will quote for it
PaceThe published routeUsually the same route with extra nights, so driving days are shorter
MealsBreakfast daily. All dinners on 3 to 5 day tours, some dinners on longer toursThe same meals, served at the higher-level properties
Inside a luxury desert tent with beds, rugs and lamps
The clearest difference is in the desert: a private bathroom and real beds.

The desert camp is where the upgrade is most noticeable, because a private bathroom matters more in the dunes than in a city. We describe it in detail in luxury desert camp in Merzouga.

What do the three accommodation levels mean in practice?

Standard, comfort and luxury describe the places you sleep, and nothing else. Every route can be quoted at whichever level you ask for, and you can mix them within one trip.

  • Standard. Simple, clean riads and hotels, and a basic desert camp where bathrooms may be shared. You get the same route, driver and stops for the lowest price in the range.
  • Comfort. Mid-range riads and hotels and a better camp. This is where most travellers land. Ask what the tent includes for your dates.
  • Luxury. The best riads and hotels available on your dates in each stop, and a camp with larger tents, proper beds and a private bathroom.

In practice the gap between levels is widest in Marrakech and Fes, where the range of places to stay is enormous, and at Merzouga, where the bathroom is the dividing line. It is narrowest in the Dades Valley, Midelt and other rural stops, where every level draws on a small number of family-run hotels.

Tiled courtyard of a riad seen from above

What does a day on a luxury tour look like?

The day follows the same road as any other tour, at a slower pace and with a better room at each end. Here is how the desert day might run on a luxury quote for the 10-day tour, the second day at Merzouga.

  1. Sunrise. A short walk up the dune behind camp, then breakfast.
  2. Morning. A drive around the dune field to the village of Khamlia and a nomad family, with your driver, at whatever pace you like.
  3. Midday. Lunch, then the hot hours off: shade, a book, a sleep.
  4. Late afternoon. An optional extra if you want one, such as a 4x4 outing or quad bikes, or a walk on the sand.
  5. Evening. Sunset from a dune, a shower in your own bathroom, and dinner.

A city day is simpler still. Breakfast in the riad courtyard, a walk through the medina with a local guide in the morning, lunch where the guide or the riad suggests, and an afternoon that is yours. Hammams, cooking classes and restaurant bookings can be arranged for those hours and are priced in your quote.

How much does a luxury Morocco tour cost?

Plan for the upper end of our published range for your tour length. The top figure in each range applies to luxury hotels and camps or to a solo traveller, so a couple at luxury level should expect a quote close to it.

Upper end of the price range, per person, private tour
Tour lengthTop of rangeTypical trip
3 days€800Desert route with one camp night
4 days€900Desert route with a day at the dunes or a night in Ouarzazate
5 days€1,000Desert route with two nights at Erg Chebbi
6 days€3,270Marrakech at each end and a four-day desert loop
7 days€3,800Marrakech and the southern loop
8 days€4,500Casablanca to Marrakech through Fes and the desert
9 days€4,900The 8-day route with a guided day in Marrakech
10 days€5,500North to south with guided days in Fes and Marrakech
11 days€5,700The 10-day route with a free day in Chefchaouen
12 days€6,100Adds a day in the Ourika Valley
13 days€6,400A full circle by Essaouira, with one desert night
14 days€6,700The full circle with two desert nights
15 days€7,100Adds a free day in Essaouira
16 days€7,500Adds a night in Tangier
17 days€7,800Adds a night in Midelt to split the drive to the desert

Prices are in euros and are the same all year. A larger group at luxury level pays less per person because the vehicle and driver are shared. The lower end of each range is on the Morocco tour cost page.

Lunches, drinks, entrance fees, tips and flights are extra at every level. Spa treatments, hammams, cooking classes, a hot-air balloon or a 4x4 in the dunes can be added and are priced in your quote.

Two things keep the figure below the top of the range. A group of four or six shares one vehicle and driver, so each person pays less. And mixing levels, with luxury in the cities and the desert and comfort in the rural stops where the difference is small, takes cost out without changing much of what you notice.

Which published tours suit a luxury trip best?

Tours of seven days or more suit it best, because they include several city nights where the hotel level makes a difference, and those with two nights at Merzouga get the most from a luxury camp. On a 3-day desert trip you spend most waking hours on the road, and the upgrade buys less.

Published tours that work well at luxury level
TourWhy it suits luxuryThe catch
7 days from MarrakechTwo nights in a Marrakech riad and two at Merzouga, where higher-level stays count mostNo Fes or Chefchaouen
10 days from CasablancaGuided days in Fes and Marrakech, two desert nights and shorter drives in the northFes to Merzouga is still about 452 km in one day
14 days from CasablancaTwo nights each in Chefchaouen, Fes and Merzouga, three in Marrakech and a night in EssaouiraThirteen hotel nights at the top level is a large bill
17 days from CasablancaThe only route where no day on the road passes about 380 km, with free days in Chefchaouen and EssaouiraFour one-night stops, and Midelt has modest hotels
5 days Marrakech to MerzougaThe short route with two nights at the dunes, so a luxury camp is used properlyDay two is 394 km
4 days Fes to MarrakechA full day at Merzouga on a one-way route between two cities worth extra nightsDay one is 477 km
A desert camp with a small pool, lit at dusk below the dunes
Two nights at Merzouga give a luxury camp time to be more than a place to sleep.

Best Morocco Travel also plans honeymoon, family and seniors tours at this level. The simplest luxury upgrade to any route is an added night, in Fes, Marrakech or the desert. Ask us and we will price it. To see every route, go to Morocco tours.

What we cannot promise

We would sooner state the limits now than have you find them on the road.

  • Named hotels in advance of a quote. Properties depend on your dates and availability, so we do not list them here. Your quote names each one. Look them up before you agree.
  • Short drives. Morocco is large. Fes to Merzouga is about 450 km whatever you pay. Luxury can add nights. It cannot move the desert.
  • City-standard hotels everywhere. In the Dades Valley and other rural stops the best available places are small and simple compared with Marrakech.
  • Uniform star ratings. A riad is a converted house with a handful of rooms. Character and service vary more than a rating suggests.
  • Quiet at the dunes in peak season. Merzouga is busy in spring, autumn and at New Year.

Questions to ask any luxury tour operator

Ask for specifics, because the word luxury has no fixed meaning. These questions work for us and for any other company you are comparing.

  1. Which properties, by name, on each night? Then look each one up yourself.
  2. Is the desert tent private, and is the bathroom inside it? Ask about hot water and about heating in winter or cooling in summer.
  3. Is the tour private or small-group? A luxury price on a shared vehicle is a different product.
  4. How many guided city days are included, and are the guide fees and monument entries in the price?
  5. Which meals are included? With us, breakfast daily and some dinners on tours of 6 days or more, listed in the quote.
  6. What is the longest driving day, in kilometres and hours?
  7. Is the price per person or per group, and for how many travellers?
  8. What happens if a named property is full? Ask what it would be replaced with.
  9. What are the payment and cancellation terms? Get them in writing before you pay anything.

Few operators publish prices, which makes comparison harder. Our guide to the best Morocco tour companies sets out what the main ones show on their websites.

Questions people ask

Are luxury Morocco tours private?

Yes. All our tours are private at every level, with your own air-conditioned vehicle and an English- or Spanish-speaking driver.

Which hotels do you use on luxury tours?

It depends on your dates. Best Morocco Travel selects luxury riads, hotels and a desert camp for each trip, and every property is named in your quote before you agree to anything.

Is a luxury desert camp worth the extra cost?

For most travellers it is the upgrade that matters most, because it adds a private bathroom and a larger tent with proper beds. The dunes and the camel ride are the same at every level.

How many days do I need for a luxury tour of Morocco?

Seven to fourteen days. That gives enough city nights for the hotel level to count, and room to shorten the long driving days.

Can you plan a luxury honeymoon in Morocco?

Yes. Best Morocco Travel runs private honeymoon tours and can add extra nights, a slower pace and experiences such as a hammam. Tell us the occasion when you enquire.

What is the most expensive tour you publish?

The 17-day tour from Casablanca, at €4,600 to €7,800 per person. The top figure applies to luxury hotels and camps or to a solo traveller.

Do I pay a deposit to get a luxury quote?

No. You enquire, we reply with a route and an exact price, and nothing is paid before you agree the itinerary.

Get a price for your dates

Tell us the basics and we reply with a route and an exact price. No payment and no obligation.

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